Digital Media, Technology

Appy Halloween!

Date Posted: October 29, 2014 by Katie Morton

Bubble, bubble, toil and tech-savvy.App_Halloween

As soon as temperatures begin to drop, we notice holiday decorations creeping into the aisles of stores, and await the release of seasonal-flavored everything. Pumpkin spice has become a staple of the leaves changing, from your coffee, to your soap, and even your chips. This progression plants the pumpkin seeds of sales into the back of consumer minds.

Total spending for Halloween in 2014 is projected at $11.3 billion – with the average household planning to spend about $125 on Halloween candy, costumes and decorations. What’s more than sales and spider webs is a relationship with brands that people look for to integrate into their holiday season.

The changing sales landscape has shifted toward the customer experience and integration via multiple touch points, such as a weekly e-newsletter or Facebook News Feeds posts. Customers are looking for ways to connect digitally, and more than ever, the key is creativity in reaching them in a relevant and meaningful way. A space where there is a lot of availability to do so are holiday apps. Here are some fun Halloween apps customers can make use of, from tracking your little ghost or goblin to zombifiying your pictures.

The Walking Dead: Dead Yourself – Create a photo-realistic Walker zombie out of yourself, your friends, and even your feline with The Walking Dead props and features.

Halloween! – Explore ringtones, wallpapers, costume ideas, trivia, a built-in countdown and flashlight for trick-or-treating.

Pumpkin Pal – Get your pumpkin carving fix without all the mess and hand cramps.

Halloween Party Sound Lite – Mischief can be managed with this app offering an array of screams and screeches, complete with a time delay for a hair-raising result.

Trick Or Tracker – Use GPS functions to get text message updates of where your trick-or-treater is on their candy journey, with mapped locations.

How could your company engage customers with a meaningful experience? Let’s figure it out together!


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