i76 Solutions Announces Media Investing Expansion and Omni-Channel Marketing Focus
Date Posted: January 7, 2015 by Napoleon Suarez
Skippack, PA. January 7, 2015 – i76 Solutions (www.i76solutions.com), an Omni-Channel marketing and technology services agency based in Skippack, Pennsylvania, announced today that they will now offer clients and brand agencies media planning, buying, research, and reporting services across both linear and digital media channels. The expansion includes media investing and analytics services specific to broadcast and cable TV, out of home, print, radio, sports, entertainment, and consumer experiences.
As part of this expansion, i76 has made significant capital investments in technology for deep consumer research data, buy-side execution, remediation tools, and data services from both Nielsen (www.nielsen.com) and Rentrak (www.rentrak.com). At the time of this release, i76 will be the only agency in Philadelphia offering clients access to both ratings services.
According to Managing Director and Co-Founder, James Huth, “We are very excited about our entry into the business of buying media across linear and digital channels. As a result of this development and based on our existing, thriving digital media marketing and analytics practice, these new services now enable i76 to act as a full service media investing firm on behalf of our existing and future clients.”
Drew Salamone, i76 Solutions’ Chief Digital Officer and Co-Founder, also stated, “Today marks a milestone in the history of our company as we broaden our focus and position ourselves to become an agency at the forefront of Omni-Channel marketing. Combined with our existing digital media marketing, technology and SEO practice, i76 is now a well-rounded provider of services across a significant portion of the marketing spectrum.”
Leading i76 Solutions’ efforts in media investing will be Senior Director, Integrated Media & Client Relations, Cheryl Albertson, and Director, Integrated Media Strategy, Erin Protheroe.
Ms. Albertson, who has over 25 years of marketing management and media buying experience, joins i76 from Target Media where she recently served in a similar capacity. Prior to Target Media, Ms. Albertson worked for 8 years at Field Marketing Solutions as an Account Manager and Media Buyer where she oversaw media buying activities for AAMCO Transmissions, Certa Pro Painters, and Power Home Remodeling. Ms. Albertson commented, “The opportunity to build a full service media buying shop with a real focus on front-end consumer data and performance analytics is a dream come true. Based on our suite of technology services, investing strategy, and existing relationships, we will be bringing to market a very progressive service model.”
Ms. Protheroe joins i76 from Mayo Seitz Media, where she was most recently the Manager of Media Strategy. Prior to Mayo Seitz, Ms. Protheroe worked as an Account Media Director at MPG/Arnold where she oversaw Local Media buying for McDonald’s Restaurants for 16 years. “Media investing is changing rapidly and requires new strategies and tactics that are supported by new technology. i76 is the perfect venue for clients looking to take advantage of these technology-based platforms when it comes to distributing messages and images across multiple channels,” said Ms. Protheroe.
About i76 Solutions
i76 Solutions is an Omni-Channel Marketing and Technology Services agency, based in the greater Philadelphia suburbs. Working with clients, i76 develops multi-channel media and marketing strategies and implements them using technology. i76 Solutions is a Google Partner Agency (www.google.com/partners) and is certified in Google AdWords and Google Analytics.