Tag Archives: KPI

Look out…incoming!

Date Posted: June 3, 2014 by

Bring the Customer to Your Front Door with In-Bound Marketing!

James here from i76 Solutions, a digital marketing agency and technology firm located just outside of Philadelphia. At i76 Solutions, we call ourselves a Think and Do shop: we THINK strategy and we DO it with technology.

Welcome to our first blog entry, which uses a brand new set of content publishing tools from our friends atHubspot. We’ll initially explain the ins-and-outs of how in-bound marketing works, and some key data points we’ll start to track.

Why In-bound Marketing?hubspot_logo

As a group of professionals working in marketing and interactive roles at large media corporations for many years, we at i76 Solutions knew that outbound marketing and brand building were important for any company or organization in defining their spot in the marketplace. However, we began to realize that those practices were only half of the equation—the other half was about bringing current and prospective customers to your front door.

So What is In-bound Marketing?

In-bound marketing is a method of marketing whereby you develop and create compelling content that attracts and re-attracts well-qualified prospects on a 1:1 basis throughout the entire buying cycle. It’s about personalizing messages to prospects across different channels such as blogs, social media, or search.  Think of in-bound marketing as bringing the right people to your party by telling people how great your brand is! We will do in-bound marketing with technology and our partners at Hubspot!

As part of any inbound marketing and content creation program, you begin by building your in-bound marketing efforts, which are primarily driven by content strategy. From there it is important to establish key performance metrics (KPI’s). Some of the KPI’s and sample data that should be tracked are as follows:

blog_1-          Overall blog visits
–          Traffic source breakdown
–          Blog Homepage visits
–          Number of posts published
–          Top viewed posts
–          Average in-bound links per post
–          Average comments per post
–          Average views per postblog_2
–          Social Shares per post
–          New blog leads
–          Top Lead Customer / Customer Gen
–          Lead source breakdown
–          Conversion Rates
–          E-Mail Subscribers

Whether you are a Philadelphia-based digital marketing agency and technology firm like us or a food manufacturer based in Kalamazoo, the most efficient and best qualified customer is the one that has raised their hand and has expressed an interest in the product or service you have to offer. As we begin our journey using Hubspot and implementing inbound marketing strategies here at i76 Solutions, we will be blogging about our experiences with this tool, along with providing insight into the other services and projects we do, such as website development, application development, video production, digital media creation and investing.

Check back soon for our next post! #THINKandDO.