The Digital Divide Brings Us Together

Date Posted: November 26, 2014 by Bill Catalutch

Unknown-2Hey everyone! Your friendly neighborhood intern here! Whether you participate in the festivities of Christmas, Hanukah, Kwanza, Ramadan, Pagan traditions, or the Festivus for the Rest of Us, there is one thing bringing us together this holiday season, and no, it’s not time spent with family and friends, candlelight vigils, holiday cheer, dreidel songs, or chestnuts roasting on an open fire. Regardless of what we were led to believe as children, the one thing everyone will be doing this season is online shopping.

Originally coined in 2005, Cyber Monday is the first Monday after Thanksgiving, where people go online and score Black Friday savings from the comfort of their own home, and online retail sales are substantially increasing every year. Just between 2012 and 2013, overall sales numbers jumped 20.6%, and mobile itself growing over 55%. That number is expected to jump yet again in 2014, with the surging popularity of mobile sales. Mobile in 2013 grew 45% from 2012 to encompass nearly a third of online traffic, and it can be expected to make another huge jump for 2014.

Here are a few more game changing trends to build your holiday marketing plan around:

Mobile Takeover: Holiday sales on smartphones and tablets in 2013 jumped 35% from 2012, and three-fold from 2011.

Constant Connection: The amount of time the average person is connected to the Internet everyday is up about 2½ hours from 2010, to 5 hours and 46 minutes. In addition, the average person in 2013 spent roughly 15% longer making mobile purchasing decisions than the year before.

Recovery Spending: Since the period of economic recovery began in 2010, sales have seen steady year-to-year increase (from 681 to 783 billion dollars) despite in-store traffic plunging over 50%.

So whether it’s to avoid long lines, score better deals, or a general affliction to people, just remember that any one person who decides to stay in and shop this holiday season will be among the millions harboring the tradition shopping online.

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