In an effort to continue to grow the business associated with research and development, the University of Florida sought to raise the awareness and impact of their efforts on the communitities that benefited from the research. Moreover, the business objective was to build brand equity and awareness to drive rankings in publications, and create enhanced perceptions amongst alum and prospective students.
Pennsylvania is home to 200+ wineries scattered across all regions of the state. In fact, from anywhere in PA, you are less than one hour's drive from at least one winery. The Pennsylvania Winery Association (www.pennsylvaniawine.com) is a trade association representing more than 100 member wineries and is an advocate on behalf of the state's growing multi-billion dollar wine industry. With some of the most fertile grape-growing land on the East Coast, Pennsylvania ranks fifth (5th) nationally in the amount of grapes grown, seventh (7th) in wine production, and seventh in the number of licensed wineries.