About Us

i76 Destination Marketing Group is a dedicated practice that has walked the walk when it comes to destination marketing campaigns, regional branding, resort promotions or broader strategies for economic development.


We’ve sat in your seat, and we understand, first-hand, the balance required to develop strategies and tactics to service the needs of tourism and convention boards, and more importantly, excite consumers about a destination, and get heads-in-beds! 


Destination marketing is a bit of many things these days.  Successful travel and tourism campaigns do what we do best – build brands, create and distribute content, reach people through highly targeted media campaigns, engage prospective customers, harvest data and measure, optimize and analyze all of it! 

Cheryl Albertson

Senior Director, Integrated Media & Client Relations

Ms. Albertson has over 24 years of media planning, buying, and supervising experience. For the past year and a half Ms. Albertson has worked at Target Media as a Director of Strategic Services where she directed, invested, and managed media plans for AAA Mid Atlantic, Park University, Super Pretzel, University of Florida, and the University of Arts. Prior to, Ms. Albertson oversaw media planning and buying at Field Marketing Solutions where she directed media effort s for AAMCO Transmissions Franchisees across the United States.

Erin Protheroe

Director, Integrated Media Strategy

Erin M. Protheroe is an accomplished media professional with over 22 years of agency experience in strategic media planning, buying and account management.

Drew Salamone

President, Chief Digital Officer

Drew Salamone is the President and Chief Digital Officer for i76 Solutions. He directs the company's digital, creative and technical development services and oversees new business and partner relationships.