About Us


i76 Destination Marketing Group is a dedicated practice that has walked the walk when it comes to destination marketing campaigns, regional branding, resort promotions or broader strategies for economic development.

 

We’ve sat in your seat, and we understand, first-hand, the balance required to develop strategies and tactics to service the needs of tourism and convention boards, and more importantly, excite consumers about a destination, and get heads-in-beds! 

 

Destination marketing is a bit of many things these days.  Successful travel and tourism campaigns do what we do best – build brands, create and distribute content, reach people through highly targeted media campaigns, engage prospective customers, harvest data and measure, optimize and analyze all of it! 

David West

Director of Tourism & Economic Development Marketing


David West joins i76 Destination Marketing Group as the Director of Tourism & Economic Development Marketing after most recently being the State of Michigan Tourism Director managing the award winning $34 million Pure Michigan campaign. Previously he was thes Vice President of Marketing at the Pocono Mountains Visitors Bureau.

David has won HSMAI's Adrian Gold and Silver, a US Travel Association NCTDO destiny awards, and was the 2011 HSMAI top 25 extraordinary mind in sales and marketing. In addition, David also was the Marketing Director at Bucks County CVB, and spent eight years as a professor of Tourism and Hospitality at Temple University School of Tourism and Hospitality Management and a marketing professor at Drexel University School of Business.




Cheryl Albertson

Senior Director, Integrated Media & Client Relations


Ms. Albertson has over 24 years of media planning, buying, and supervising experience. For the past year and a half Ms. Albertson has worked at Target Media as a Director of Strategic Services where she directed, invested, and managed media plans for AAA Mid Atlantic, Park University, Super Pretzel, University of Florida, and the University of Arts. Prior to, Ms. Albertson oversaw media planning and buying at Field Marketing Solutions where she directed media effort s for AAMCO Transmissions Franchisees across the United States.




Erin Protheroe

Director, Integrated Media Strategy


Erin M. Protheroe is an accomplished media professional with over 22 years of agency experience in strategic media planning, buying and account management.




Drew Salamone

President, Chief Digital Officer


Drew Salamone is the President and Chief Digital Officer for i76 Solutions. He directs the company's digital, creative and technical development services and oversees new business and partner relationships.