i76 Solutions is a full service media buying and management agency. Our media investing capabilities encompass all content distribution channels, which truly makes i76 Solutions an Omni Channel Marketing agency.
In a marketplace where consumers are engaging in content through multiple devices, i76 Solutions invests our clients' funds so that their brands or services are seen in the right content environments, at the right time, and across the right devices. Thus, we have a vision for media below that demonstrates our broad planning strategy as it relates to consumer behavior and content, rather than “traditional vs. digital” channels – an overused and dated viewpoint.
What we do, and how we do it!
Our media investing and management strategy is predicated on two factors; using extensive research to identify and invest in the best prospective consumers for our client partners, and measuring and optimizing campaigns regardless of device. i76 Solutions is a big proponent that you can never have enough information when it comes to media and consumer planning, and that is why we are one of the few agencies in the United States to invest in both Nielsen and Rentrak.
What makes i76 Solutions unique is that through our own data management platform (DMP), we work closely with our clients to develop extensive analytics models to link media investing with desired business outcomes. i76 Solutions works closely with our customer marketing teams to identify a host of Key Performance Indicators (KPI’s), and then properly manage those media investments in order to align consumers to react, engage, and convert.
Lastly, it’s all about providing our clients with experienced professionals to provide sound media buying direction, and there are plenty of those folks here at i76 Solutions! Contact us today to learn more.