At the center of all good marketing strategies and media campaigns is your website. It's the single-most important brand ambassador you have for your business or product. It tells prospective clients and customers who you are, allows them to learn about your products and services, make a purchase or get in contact.
Today, the amount of people visiting your website from a mobile device or tablet has taken over regular desktop computer browsing. Your website needs to be ready to deliver your message - no matter what platform or device it's on. Responsive website design is the solution.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This eliminates the need for a different design and development phase for each new gadget on the market.
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