DIGITAL MARKETING ANALYST

i76 Solutions is looking for a Digital Marketing Analyst to join our team of strategists, designers, developers and analysts.

The Digital Marketing Analyst, reporting to the Director of Digital Media and Strategy, will be responsible for building, optimizing and reporting on client marketing campaigns including display, social and pay-per-click search campaigns across multiple platforms.  Ideally, this role will be a proactive advocate for the client who interprets their goals through campaign execution, while working closely with our account strategy team and campaign execution teams.

Areas of Responsibility

– Understand and interpret campaign strategy through digital channels, including research, recommendations, builds, optimizing and breaking down campaign performance

– Provide creative direction from an analytics performance persepctive for banners, text ads, images and landing pages

– Monitor and scale multiple campaigns regularly, prioritizing each by client ‘s needs and objectives, campaign flight dates and expected goals, benchmarks and conversions across various networks including Google Adwords, Facebook, Twitter, Instagram and more

– Maintain vendor relationships and facilitate the collection of third-party analytics for each campaign where appropriate
– Maintain vendor relationships and facilitate the collection of third-party analytics for each campaign where appropriate

– Collaborate with agency team throughout the course of active campaigns and offer insights on campaign performance

– Assemble dynamic reports and consistently analyze performance metrics throughout the flight of each client campaign

Desired Skills and Experience

– Minimum 2 years’ experience as a Digital Marketing professional, with particular experience interpreting campaign analytics

– Familiarity with email, mobile, display, search, social, SMS, remarketing and other digital marketing tactics

– Solid experience and understanding of Google Analytics and Google Data Studio 

– In-depth knowledge of the Digital Marketing landscape

– Basic understanding of code implementation, especially Google Tag Manager, Google Analytics and campaign pixel placement

– Excellent organizational and project management skills coupled with strong written and verbal communication skills

– Experience working in an agency or consulting environment is a plus

– Google Ads Certification, Google Analytics Certification a plus

– Ability to work well under deadlines in a high-paced agency environment and work independently to accomplish tasks thru completion

– Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment is a must

– Must be open to local travel to client sites, if needed

To apply, send your resume and qualifications to jobs@i76solutions.com.

About i76 Solutions

i76 Solutions is a marketing and technology shop located in the greater Philadelphia marketplace. We develop and execute media strategies and technology solutions to drive results for our clients. Similar to how an Interstate connects cities, we connect brands with consumers. i76 Solutions is proud to be a Google Partner Agency (www.google.com/partners‎)

 

Address :

i76 Solutions - Digital Marketing Agency
PHILADELPHIA OFFICE

676 W. Germantown Pike
Plymouth Meeting, PA, 19462

Phone :

(844) 652-6336

Hours :

Monday - Friday : 9am - 5pm