Don’t Wait To Upgrade!

You are receiving this email because you are probably using a soon-to-be-retired version of Google Analytics (GA3 or Universal Analytics). Google Analytics 4 (GA4) will be required in order to continue receiving data to your account to measure important metrics from your Website and/or e-commerce engine. Everyone using Google Analytics will be required to upgrade!

Don't Wait To Upgrade!

You are receiving this email because you are probably using a soon-to-be-retired version of Google Analytics (GA3 or Universal Analytics). Google Analytics 4 (GA4) will be required in order to continue receiving data to your account to measure important metrics from your Website and/or e-commerce engine. Everyone using Google Analytics will be required to upgrade!

Why is this happening?

Universal Analytics, also known as GA3, was built for a generation of online measurement that accommodated desktop-web use. But, in today’s mobile-first world, it no longer meets the needs, we as marketers, need it to.

How much time do I have?

Effective July 1, 2023, standard Universal Analytics properties will stop processing new hits. You can continue to use and collect new data in your UA properties until that date, however you will only able to access previously processed data for up to 6 months following. It is best to utilize both UA & GA4 parallel to each other as soon as possible.

Why Upgrade now?

GA4 will only be able to retain data for 14 months maximum. Therefore, the sooner you create an account, the more historical data you will have moving forward.

What’s Changing?

• GA4 introduces a data-driven attribution model to analyze full impact of your marketing across the customer journey.
• Better visuals. Simplified Language. Useful queries.
• Google Analytics 4.0 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.