I76 SOLUTIONS’ COMMITMENT TO EDUCATING AND HELPING CLIENTS NAVIGATE REMAINS TOP PRIORITY AS MARKETING AND MEDIA LANDSCAPE CONTINUES TO EVOLVE AT RAPID RATES
i76 Solutions (www.i76solutions.com), a full-service marketing and technology agency based in Plymouth Meeting, Pennsylvania, a Philadelphia suburb, announced today the promotion of Cheryl Albertson to Vice President of Client Services & Media Strategy, effective immediately.
In her expanded role, Cheryl will help to educate and guide the agency’s client roster through a rapidly-evolving marketing ecosystem to ensure their investment is being optimized based on their goals and objectives. She will continue to lead the agency’s traditional media practice, building media strategies, using her relationships to optimize client investments and restructuring plans to align with the new challenges some businesses face as a result of the pandemic. Cheryl will report directly to Drew Salamone, the agency’s Founder and CEO.
“Cheryl brings balance and structure to everything we do at the agency and I couldn’t be more grateful to have her expertise and experience on our executive team. She has been with me since the early days and has been a driving force at managing many on the agency’s most important client roster. Her understanding of the past and how things used to be done from her veteran experience in media allows her to clearly educate our clients about the benefits that our quick-moving, fast-paced agency brings to the table, in a world where marketing changes on the daily.” – Drew Salamone, President of i76 Solutions
Cheryl graduated from Saint Joseph’s University in 1984 with a degree in Marketing. She kick started her career after graduation, joining Wanamaker’s, the Philadelphia-based retail chain, first as a sales manager then clothing buyer. She went on to get her MBA from Drexel University graduating in 1989. Fast forward to 2014; she joined i76 Solutions as a traditional media buyer. Six years later, the incredible value that she’s brought to the team has created this opportunity for greater responsibility and leadership.
“Advocating on behalf of our clients has always been important to me. In this expanded role, I’m looking forward to collaborating with our team and providing strategic direction that delivers results for each of our clients. Our clients are our partners, and our goal is to ensure their success.” – Cheryl Albertson, VP of Client Services & Media Strategy
Born and raised in the city of brotherly love, Cheryl and her husband live in the Philadelphia suburbs where she has a passion for all things Philly sports, with baseball & football being her favorites. When she’s not watching those, she loves gardening, reading books as part of her book club, “worrying” about her son who lives in Boston and caring for her two dogs.
ABOUT i76 SOLUTIONS
i76 Solutions is a full-service marketing and technology agency, based in Plymouth Meeting, PA, a suburb of Philadelphia. We develop and execute marketing strategies and technology solutions to drive results for our clients. Similar to how an Interstate connects cities, we connect brands with consumers. i76 Solutions is a long-time Google Partner and holds agency certifications in Google Ad Words, Search (PPC), Mobile, Shopping and Analytics.