i76 Solutions Will Lead The Growth Of All Social Media And Digital Marketing Channels, Manage Media Relationships And Implement A Marketing Strategy To Grow Brand Awareness Across The Philly Pretzel Factory 160+ Franchise Footprint
PHILADELPHIA, PA, SEPTEMBER 7, 2022 – i76 Solutions, a full-service advertising, marketing and technology agency based in Plymouth Meeting, Pennsylvania, a Philadelphia suburb, announced today a partnership with Philly Pretzel Factory (Soft Pretzel Franchise Systems Inc.), assuming the role as the brand’s official marketing and advertising agency of record.
“We couldn’t be more excited to welcome Philly Pretzel Factory to the i76 family! The soft pretzel is as synonymous with Philadelphia as “Billy” Penn himself. And Philly Pretzel Factory has been the leader in providing the most authentic, iconic Philadelphia Soft Pretzel products to the region – and beyond – since Dan and Len started the business back in 1998. As we begin to integrate and embed with their brand, we have so many exciting things we’re discussing. Our two teams already share a great synergy and are energized about the opportunities that exist. I look forward to working closely with Dan and Marty to continue to strengthen and expand the Philly Pretzel Factory brand and bring some new ideas to life!”, said Drew Salamone, President of i76 Solutions.
Dan DiZio, CEO and Co-Founder of Philly Pretzel Factory, said “It was apparent from our first meeting with Drew and the i76 Solutions team that they understand the Philly Pretzel Factory brand. We’re really impressed with all the great ideas they’ve already brought to us that we look forward to implementing. As we continue to grow, we’re excited to have i76 Solutions onboard as our agency of record to help push us into new directions and uncover exciting opportunities for our franchises.”
In addition to serving as a general marketing, creative and technology consultant to the brand, i76 Solutions will develop and implement a strategic marketing plan that serves to grow brand awareness and strengthen product sales across their franchise network over time. In this new assignment, the agency has also taken over the day-to-day administration, management and growth of all Philly Pretzel Factory social channels including Facebook, Instagram, Twitter, LinkedIn and TikTok. A new SMS strategy is also being planned for future roll-out.
“Philly Pretzel Factory has always been a staple in my household for all of our events, so having the opportunity to work with the brand on a professional level is beyond exciting. We’re eager to put our ideas into play and take the brand’s marketing to another level.” said Alexa Minnick, VP of Digital Marketing at i76 Solutions.
The agency is in the process of scheduling a Fall tour of several Philly Pretzel Factory franchises across their network of 160+ locations to hear from franchise owners themselves. During the visit, i76 Solutions will be evaluating in-store merchandising and point-of-sale opportunities to help unify and strengthen the overall customer experience and introduce new ways to connect with the Philly Pretzel Factory consumer.
Todd Rodeghiero, VP of Strategy for i76 Solutions commented “Having the opportunity to work with a market-leading food brand and contribute to the next chapter of their success is exciting. Philly Pretzel Factory, which has been wildly successful to date, still has so much unlocked potential as a brand…and we believe much of that lies within the marketing and the creative elements associated with that process.”
i76 Solutions is a strategic,full-service marketing agency that connects brands with consumers. With a deep understanding and passion for digital marketing and technology, i76 Solutions provides a forward-thinking approach to solving business challenges for their clients. The agency provides marketing services in the areas of paid search (PPC), social media, display and video advertising, geofencing, email, traditional media, website development and technology integration. i76 solutions is a national media buyer for TV, Radio and Outdoor advertising, including placement on streaming services like Roku, Apple TV, Amazon Firestick and Hulu.
As a long-time Google Partner, the agency holds certifications in Google Ads, Search (PPC), Mobile, Shopping and Analytics. i76 Solutions’ client roster consists of a mix of B2B and B2C organizations, located regionally, nationally and internationally, including AAA, Scrub Daddy, YMCA, Pocono Mountains Visitors Bureau, Renson, Braskem, Starr Restaurants, NextGen Healthcare, Pennsylvania Wine Association, Habitat for Humanity, Patriot Home Care, Bayer Properties, The Forbes Group, Verti insurance, AmeriGas, Ambler Savings Bank, Draper James, Lululemon, Lundy Law, The Philly Pops, Skippack Village, University of Florida, Milanj Diamonds, Coverys and others. i76 Solutions has been recognized as a Top Philadelphia Marketing Agency and has received countless awards and accolades for their work in the industry. For more information on i76 Solutions, visit https://www.i76solutions.com.
Philly Pretzel Factory offers consumers a fresh, satisfying snack with their fresh-baked pretzels that are served “hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown into the largest Philly-style pretzel bakery in the world, feeding customers at 160+ franchised locations spreading across the country out of Philadelphia. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel and also includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a variety of mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit http://www.phillypretzelfactory.com.